About Us

Since 2020

Curated by F was borne from powerful passion and is actively directed by mindful purpose.

The Passion: Being in the fashion and beauty industry has me privy to a deep understanding of what makes a lady feel her finest. This insight has allowed me to expertly create the perfect pieces – from concept, to thoughtful fabric selection, right up to the definitive final package. Each piece, through the prism of intuitive vision and unbridled passion, will undoubtedly feel like an investment in your journey of personal empowerment and serene state of well-being.

 

Expertly creating pieces for my Glowgetters to style through the seasons – in a multitude of ways – is fantastically fulfilling for me.

The Purpose:

Paramount to our vision of empowering gifted individuals and contributing to a host of progressive businesses in South Africa was our decision to produce each and every piece on home soil. Curated by F is committed to being sustainable.

In the spirit of Ubuntu (“I am, because We are”), our fabrics are handpicked and sourced from the finest creators around South Africa, with our expert manufacturing hub situated in the Western Cape – while our head offices are based in KwaZulu-Natal.

We are guided by the great Nelson Mandela’s words,

“There is no passion to be found in playing small, in settling for a life that is less than the one you are capable of living.”

Curated by F does not play small.

We are a woman-empowering-woman brand, that keeps growing.

The culmination of our passion and purpose creates “Pieces That Positively Impact”.

And with each purchase you make… so, too, do you create a positive influence.

 Founder

Faiza Essa

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